The Acura range of cars have been designed and marketed primarily for the USA region of the world, who prefer larger vehicles with luxuries as standard.
The brand was briefly pushed into several other regions such as Russia and China with mixed success.
To launch the Acura brand, Honda opened 60 new dealerships during the 1980’s across North America, starting with 2 models at first.
In the first year of sales, Acura managed to sell 109,000 models. This certainly gave Mercedes-Benz a run for their money (only selling 78,000 cars in the USA that year) as they had almost dominated this luxury car space for many years.
In the USA the Acura brand was used to launch the affordable super-car NSX from Honda in an attempt to steal market share from companies such as Ferrari and Lamborghini.
Over the years Acura has been used to launch such models as the TL, CL, RSX, MDX in the American market. These have gone by other names in the European and Asian markets and marketed differently under the Honda brand.
Introduced in 2006 the car was a front-wheel drive only until 3 years later when the Japanese auto-manufacturer added a 4WD option for customers.
Another SUV but this time a much larger one, the MDX is sold in Japan and Australia under the Honda brand only.
Since the year 2000 the MDX has outsold every other SUV on the market according to Honda and thanks to its 3 rows of seats it does well in many territories.
A compact executive car, the TLX is available with either a modest 2.4 litre or a sporty 3.5 litre V6 engine.
The car was put into production in 2014 and features a host of technology such as advanced noise cancelling materials and advanced suspension for comfort and performance.
- Models: 5